Digicel announces sponsorship of the Haitian football federation
March 13th 2006 Port-au-Prince, Haiti - Digicel, the fastest growing mobile telecommunications operator in the Caribbean set to transform wireless communication services in Haiti, has announced an unprecedented multi-million sponsorship agreement with the Haitian Football Federation (HFF) designed to grow Haitian football to its true potential.
Digicel's initial four-year partnership with the HFF comes in advance of the company's imminent launch in Haiti and represents the most significant single corporate investment ever made in Haitian sport. Digicel is the largest official sponsor of all time of the National League and one of the largest ever official sponsors of the Haitian National Football Team.
Speaking at the recent gala ceremony in Port Au Prince, Haiti to mark the partnership between Digicel and the Haitian Football Federation, the Haitian Secretary of State for Youth, Sports and Civil Services, Mr Paul Berne said: Digicel's unprecedented investment in Haitian football marks a new era for the HFF and a very positive development for Haiti . The company's passion for delivering innovative technology and providing superior mobile phone services has earned Digicel phenomenal success over the past five years. We are confident that with this passion, Digicel are the right partners to help grow Haitian football to its true potential. We welcome Digicel's participation in the Haitian community and look forward to a long and rewarding relationship.
Thanks to the partnership with Digicel, 16 football teams from across the country will begin competing in Les Championnats de Digicel Division 1 involving over 550 football players, 40 referees, and naturally the many fans who will come out to support their local clubs. Digicel's investment will allow the nation's top players to compete on a regular basis.
The announcement also ensures that football fans all over Haiti will again get the chance to see regular first-class football action at many of the top venues in the nation. Furthermore Digicel is also supplying footballs and new playing kit to all league teams and referees as well as additional support and training equipment to the Haitian Football Federation for the National Senior Team.
According to Digicel Haiti CEO, Ms Ghada Gebara : Digicel takes enormous pride in becoming the official main sponsor of Haitian football. From the onset of being awarded a license in Haiti we expressed our commitment to make an important contribution to the growth and development of Haiti economically and socially. Football is the passion of the nation. We hope that our involvement in Haitian football will not only encourage more great performances and foster future football legends but also play a part in bringing about positive change and development.
Digicel will be looking at ways to make football in Haiti more interactive through our technology bringing fans closer to the game and to their football heroes. We are very excited about launching in Haiti and greatly enthused by the warm welcome we have been receiving from the people of this nation added Ms Gebara.
Digicel, which was awarded a GSM license to operate in Haiti in June 2005, is committed to rolling out services as soon as possible, offering innovative, reliable and accessible mobile services set to transform the mobile telecommunications market and spur economic development.
With investments in the region at US$1 billion, Digicel operates in 15 countries across the Caribbean and employs over 1500 people, 92% of whom are Caribbean nationals.
About Digicel
Since its launch in 2001, Digicel has become the fastest growing wireless telecommunications operator in the Caribbean . In five years, Digicel has become renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.
By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.
Digicel is incorporated in Bermuda and has operations in fifteen countries including Anguilla, Antigua & Barbuda, Aruba , Barbados , Bermuda, Curaçao, The Cayman Islands, Dominica , Grenada , Haiti , Jamaica , St Kitts & Nevis, St. Lucia , St. Vincent and the Grenadines and Trinidad & Tobago. Digicel intends to expand to Martinique, Guadeloupe and French Guiana with the acquisition of Bouygues Telecom Caraibe, subject to all the appropriate and necessary approvals.
The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.
Visit www.digicelgroup.com for more information on Digicel



